When it comes to Search Engine Optimization (SEO), Google dictates the pace.
It is unknown what the precise factors are, however through a combination of research, testing and experience, good SEO will include one of the important ranking factor namely On-Page SEO. It is also the driver for better rankings as well as successful internet marketing campaign.
These are 10 tested techniques help to put your company in the lead during Google Search:
1. Good Domain Name
It is advisable to have domain name, easy to type and remember. Your domain name is your identity on the web; you want to make sure you choose a name that not only fits your business but it also easy to find and promote. Domain names can be of any length up to 50 characters. Avoid using numbers which are correlated poorly with rankings in Google.
2. Top Level Domain (TLD)
It is recommended to use your country TLD extension for instance Singapore (.sg), Brunei (.bn) & Austria (.at). All TLDs are maintained by the Internet Assigned Numbers authority. It helps you to boost your local search ranking higher in your own country but it limits the global ranking of your site.
A sitemap not only speeds up search engine indexing, but it also informs Google quickly about any changes on your site
3. Create XML Sitemap
A sitemap not only speeds up search engine indexing, but it also informs Google quickly about any changes on your site. You can create the sitemap with the help of Yoast SEO Plugin for WordPress and submit its URL to your Google Search Console.
While an XML Sitemap makes it easier for search engines to index your site, an HTML sitemap makes navigation of your site easier, thereby helping you to enhance user experience, and improve your search engine optimization.
Google has updated the algorithms to favour responsive web design and mobile devices friendliness as a ranking signal recently.
4. Make Website Responsive
Google has updated the algorithms to favour responsive web design and mobile devices friendliness as a ranking signal recently. Essentially, mobile-device friendly website has the advantage, it tend to rank higher in search engine results and credibility that your customers will more likely to spend time browsing and trust your products and services.
5. No Duplicate Content
Google Bots dislike unoriginal and duplicate content. It is essential to remove duplicate content, to avoid losing search engine visibility. Duplicate content makes search engines’ task of indexing web pages, checking alternative content for relevancy and assigning link metrics most difficult.
Developing strong, topical content can help your site perform better in search.
6. Relevant Keywords
The important of content and specifically the mechanics of the development, is of immense important to SEO. Best practice includes developing strong, topical content can help your site perform better in search. It is important to write content which has relevant and engaging. Google likes updated content and rewards activity with higher search rankings.
Heading tags, Description & Title
For best SEO results and improved ranking, it is important that you place your page’s best keywords in Heading tags, Description & Title, to let search engines know what the page is all about. However, make sure you do not spam or over optimize these areas by stuffing keywords in them.
7. Heading Tags For More Traffic
When formatting your pages always have in mind, the user experience. Can the user identify the main sections (Heading 2 tags) of your post by looking at the page? It is essential to understand the guidelines for formatting a page or post on your website, thus will boost your SEO ranking
Use Heading 1 (H1) tags for the title of your post
Use Heading 2 (H2) for main headings of your post
Use Bold and Italics to draw users attention
Write short paragraphs
Appropriate font size (at least 12 point size) that capture users attention
By adding appropriate ALT tags, Google Bots can able to read the text which is associated with optimize images. It will facilitate faster and more accurate indexing.
8. Optimize Your Images
Google Bots cannot see images as the result cannot index them. By adding appropriate ALT tags, Google Bots can able to read the text which is associated with optimize images. It will facilitate faster and more accurate indexing, which in turn improves the accessibility and achieve better rankings of your site on search engines.
9. Meta Title & Descriptions
An ideal page for Meta title is 60 characters to fix into a 512 pixel display. The Meta Description is 150 characters for improving of quantity and quality of your search traffic. It is important Meta Title and Meta Descriptions are conform to Google’s best practices. Using an appropriate keywords helps search engines & visitors to know what your content page is about. The best tool for WordPress is using Yoast SEO Plugin.
10. Latent Semantic Indexing
Latent Semantic Indexing (LSI) is a part of the Google algorithm. LSI keywords are related to the main keyword.
Many of the search engines like Google use it to decide the link between different entities of the web content and optimize the keyword density and helps Google to judge the relevancy of an article, thereby increasing your site’s chances of ranking higher in the search engine results.
You may use free tools like Ultimate Keyword Hunter or Google Keyword Planner to ﬁnd LSI Keywords to help boost your search results, or you can also invest in paid tools to help your search.