In today’s day and age, it is a challenge for career women to rise above the glass ceiling to get that promotion or get that edge to expand their businesses. With the help of technology, tech-savvy juniors can easily gain that advantage over industry veterans, be the first in line and become the highest authority in their line of business.
We search for platforms that can do this, bearing the objective to find a space where we could lay out the details of what we’re experts of and be able to share with our audience what benefits they can get from our work.
Although Facebook, Instagram, and Twitter are definitely game changers, we’re talking about a platform we know but most of the time ignore – LinkedIn. It is a professional network where women can take advantage of so they can bring their business and career to the next level.
LinkedIn the B2B Social Network
LinkedIn is the world’s largest professional B2B network with over 400 million registered users globally. It is where you build your professional identity and when done right, will pay dividends in landing your dream career or simply get you more clients or new opportunities.
Here’s another interesting fact: There are more women members of Facebook, Google+, Pinterest and Instagram. The only place where there are fewer women is on LinkedIn, a platform dominated by men of whom 49% are decision makers. It’s a no-brainer that LinkedIn is the place for women to start taking advantage of in order to stand out from your female colleagues! But how do you do LinkedIn right? Well, here are a few tips that could greatly enhance your LinkedIn presence and make it shine from above the crowd.
If you’ve got it, flaunt it!
Don’t be afraid to give yourself credit for your accomplishments. We all know that you’ve got to update your LinkedIn profile as professionally as possible so that it can work for you 24 hours a day, 7 days a week. Awards, honours, certifications, testimonials and any kind of mention of your magnificence are what clients and business associates want to see.
Be confident in yourself and your achievements, ask for those glowing recommendations and avoid having the old plain Jane mentality lest you want your profile to just be another item on the scroll menu. Don’t be afraid to position yourself as an expert because you ARE an expert.
Try to post as much articles about yourself, your work and pictures of awards you’ve won as well. Although digital, this confidence will surely come across your profile and before you know it, connection requests, business enquiries, and job offers will find its way to your email.
Build your network
Don’t be afraid to reach out to people professionally and build your network. The thing that most people don’t know about LinkedIn is it’s not just a tool for getting a job or uploading that resume. It’s a tool for helping you do your job or run your business better. It’s a useful channel for you to network and connect with others regardless of location, to be able to stand out, build your company and personal brand, and even to source service providers or staff who can help your business grow!
When you’re connected to like-minded people, you will attract the right associates to be a part of your team. LinkedIn is an essential tool for you to build a professional network of those who can help you solve problems that can’t be solved with the people inside your organization. Why not reach out and connect with potential clients, referral partners, or thought leaders in your industry, as well as many other inspiring men and women who have walked your path and are where you aim to be. What’s the worst that can happen?
Update update update!
There’s no point having a fancy profile if you’re not going to flaunt it. Your personal and company page updates are a quick and cost-effective way to bring in traffic to your profile or website. According to Hubspot, LinkedIn is 277% more effective for lead generation than Facebook and Twitter!
Post regular articles that highlights your area of expertise and people in your network would find useful to read. Let other people know what you’re up to, what projects you’re working on and your wins along the way. Your stories, your business journey and the value that you add to your network will win you a loyal following over time. Regular updates on LinkedIn would not only help you stay top-of-mind with your networks, but also helps build familiarity and authority with your business and personal brand.
With these 3 tips to help guide you in the right direction, you’re definitely on your way to the top! Consistency is key so as long as you keep on updating your LinkedIn and growing your network with relevant people, you’re more likely to get noticed than others who simply don’t do anything at all. LinkedIn is definitely going to change your business social media game plan.