B the Change: Jacqui on B Corp Community Movement and Social Entrepreneurship

Jacqui is a Visual Storyteller & Social Entrepreneur, focused on solving the Global Goals.

 

She began her career as a documentary filmmaker with the UN TOPtoTOP Global Climate Expedition, sailing around the world to collect solutions for climate change. She has since filmed projects globally; from Maasai warriors in Tanzania to Sherpas on Mount Everest, carbon offset projects in the Amazon rain forest to iguanas on the Galapagos Islands! She is the founding partner of her third company; VSS (Visual Strategy Storytelling) while supporting the B Corp Community Movement into South East Asia and creating the first ever Singapore Environmental Film Festival to be launched Nov 10-13th this year!

 

They are companies which stand for a higher purpose, caring about more than just profit alone.

Q: What is B Corp?

A: B Corps are for-profit companies that meet rigorous standards of social and environmental performance, accountability, and transparency, as certified by B Lab (a Non-profit).

They are companies which stand for a higher purpose, caring about more than just profit alone. There are more than 1,600 Certified B Corps around the world, in over 42 countries and over 120 industries working together toward 1 unifying goal: to redefine success in business.

 

Q: How many companies in Asia right now are B Corp certified?13413729_698614996946242_748696324923090100_n

A: The number is growing every week!! Right now there are 32 in Asia, although there are only 3 in Singapore !! Taiwan is leading the way with 14, and Korea already has 10!

1 in HK, 1 in India, 2 in Japan, 10 in Korea, 1 in Philippines, 3 in Singapore & 14 in Taiwan

Q: Does it cost anything?

A: Doing the B Corp assessment is completely free. (Go to http://bimpactassessment.net/ ) It’s a great tool for any company founder to assess their impact and compare with other organisations in their industry.

But to really leverage off the B Corp community, you can choose to get certification from the non-profit organization B Lab in the US,  which varies in cost depending on how large your organisation is.

Through sustainable innovation and collaboration, we can leverage the power and networks we have in the corporate sector to really drive new solutions which benefit all of us.

Q: Why are you passionate about B corp certification?

A: I think the best and fastest way to change the world is to create a purpose-driven economy which benefits all stakeholders, not just shareholders. Through sustainable innovation and collaboration, we can leverage the power and networks we have in the corporate sector to really drive new solutions which benefit all of us.

The problem I faced within corporate innovation has always been the execution – finding a framework which CEOs and Shareholders can fully understand and follow to make a positive and measurable impact on their people and their environment.

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Now, thanks to the B Corporation movement, companies have that framework.

As a Visual Storyteller, I hope to capture as many new B Corp stories I can find throughout South East Asia to show all business leaders how they can make profit at the same time as having a positive impact on society.

As a Visual Storyteller, I hope to capture as many new B Corp stories I can find throughout South East Asia

P1010523Q: Do you have any insights that you would like to share about B corp certified companies, globally?

A: I think the biggest lesson I have learnt from other B Corps is that profit can actually be increased through having a more purpose-driven company. There are tonnes of great articles on BtheChange media with fascinating insights, but for me the one company that really stands out again and again is Patagonia – and outdoor clothing company. They have their own Venture arm and such an inspiring way of doing good business in every sense of the word, and when they don’t have the correct standards to follow, they create their own.

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As the Virgin Blog shared recently, purpose is the new branding. I think this is true – the best insight for business leaders to follow is to find their purpose and start living it. Most of all, find your authentic stories to share with the world to inspire others!

I am absolutely looking for like-minded individuals who believe in using business as a force for good to help grow the grassroots community movement in Southeast Asia.

Q: Will you be assembling a team for this?

A: The B corp family is spread all over the world consisting of B Lab employees, volunteers, country partners, entrepreneurs and community builders. Anyone can join in this global movement simply by finding out more, buying B Corp when possible and sharing the vision with your co-workers, friends and family.

I am absolutely looking for like-minded individuals who believe in using business as a force for good to help grow the grassroots community movement in Southeast Asia. If you have your own business, then start by trying out the B Corp assessment. If you work for a large company, see if you can bring it up in conversation with your team or download the B Corp handbook to share. Why not buy a digital subscription to the BtheChange magazine to discover more stories! Anyone can join in the conversation online too, using the #BtheChange hashtag!

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Right now my focus is purely to pour some love into the B corp community in Southeast Asia to get the momentum started through our community facebook page. If you know anyone with an inspiring purpose-driven business, please put them in touch!

Now I firmly believe that if we can solve gender equality we will be able to solve all of the global goals

Q: Tell us more about how you are helping to promote gender equality (in Singapore)?

A: You can read a bit about how I got started in gender equality here. Basically, I’ve always been passionate about it but I never knew it was such a huge problem. Now I firmly believe that if we can solve gender equality we will be able to solve all of the global goals!

The Equality and Women’s Empowerment Community is a website I built to list all the “EWEC” organisations to enhance collaboration and encourage more sharing of information and resources. For example, there are tonnes of different women’s organisations in Singapore, and I’m sure we would all be more effective if we consolidated our efforts and worked closer together to solve key problems.

I believe the power comes from collaboration

Q: Are you part of any women’s networking group?

A: I don’t specifically belong to any one-single networking group as I believe the power comes from collaboration. I often go to different women’s networking events such as TechLadies, SheSays SG, LadyBoss, Female Founders, SheWorx… there’s so many! Hence the need to really work closer together and share important dates and events so that our desired outcome of gender equality for all women and girls  is met as fast as possible!14212758_1057566324361636_4815966466984601497_nQ: How can individuals (females and males) help to promote gender equality in Singapore?

A: There are lots of ways to help.

For Leaders, CEOs or employees:

A great place to start is joining Project Include. Choose to not send employees to as audience members, speakers or panel members to events that will not commit to creating diverse events.

For Event organisers:

Starting by signing the diversity charter and read more about what you can do here.

For Male Speakers at Events:

Take the pledge not to appear on any panel that comprises solely of men. Also see the Male Champions of Change’s action page, and their panel pledge too.

For Female Speakers:

Speak up about events that will not commit to gender equality, and make sure to sign up for more opportunities here, and here.

For Individuals:

Choose not to attend and/or fund events that will not commit to creating diverse events.

For Sponsors:

Choose not to fund events that will not commit to creating diverse events. You make sure you have a diverse range of people representing your organisation at events you sponsor.

For Venues:

Work with event organisers to ensure you are meeting diverse needs. Choose to not host events that will not commit to creating diverse events.

Q: Some examples of the corporations that are already certified?

A: You can check out:

Merry Year Social Company

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Written By

Co-founder and Business Development Director of LadyBoss, Melissa is a multi-hyphenate. Her other role is at BiTS (a business intelligence tech startup in Singapore) as their chief marketer and consults for various other startups. She dreams of saving the world. When she's not working, you'll find her soaking up the sun at the beach or enjoying a strong cocktail at a fancy bar! Connect with her on LinkedIn:

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