Privé Aesthetics is a one-stop award-winning medical aesthetics centre catering to the skin, face and body needs of the modern professionals. LadyBoss spoke to Dr. Karen Soh of Prive to learn more.
There are no limits to beauty and perfection because they believe every customer is unique and should be given the opportunity to look and feel good. Equipped with advanced and clinically-proven machines, and using medical-grade products, they offer safe and effective treatments designed by medi-aesthetics experts and doctors.
Best known for her results-oriented regimen, Dr. Soh was one of the pioneer doctors to offer injectables for facial remodelling in Singapore. She desires to bring out the best in people of all ages. Only in her 40s, she has received extensive training in surgery, intensive care, obstetrics, gynaecology, ophthalmology and anaesthesia, and certifications from multiple international institutions.
Dr. Soh is an avid wine, jewellery and art collector, who also enjoys outdoor sports such as scuba diving. She believes in living life to the fullest. Besides being devoted mother of four lovely children (she makes it a point to cook for her family), she also serves as President to the committee of the Association for Women Doctors Singapore (AWDS) and spends time volunteering at nursing homes.
LadyBoss caught up with Dr Soh on Prive Aesthetics.
Q: Tell us about your business, how long you’ve been doing it, and who your customers are?
A: Prive Clinic is a one-stop medical aesthetics centre offering expert solutions for your skin, face, body and hair needs. At Prive, it’s about Beauty Craftsmanship – Through Science, Art and Technology.
We take a scientific approach to beauty. Our treatments are backed by research and clinical trials to ensure we deliver the results you desire. We believe that Beauty Is An Art. We blend art with your lifestyle. Results achieved through the skilful hands of a true craftsman are more than worth the price.
Prive Clinic first started out in 2010 at One Raffles Place before we moved to Palais Renaissance in 2013. To cater to the widening customer base and make medical grade treatments more accessible, Privé Aesthetics Medi-spa was set up in Oct 2013 at Palais Renaissance. We opened our 2nd outlet at Nex Mall in 2015 and will be opening our 2nd Clinic in 2017.
Our customers are a good mix of discerning men and women who know what they want. They want to ensure that the money they have spent on the treatment, delivers results. Also, trust is not something money can buy, at Prive, we have built that close relationship with our customers so much so that they know when they come to Prive, they are in safe hands, knowing the machines and products we use are safe and they work.
At Prive, we have built that close relationship with our customers so much so that they know when they come to Prive, they are in safe hands, knowing the machines and products we use are safe and they work.
Q: What were you doing before entrepreneurship?
A: I graduated from the National University of Singapore School of Medicine in 1997. Prior to going into aesthetics medicine, I received extensive training in surgery, intensive care, obstetrics, gynaecology, ophthalmology and anesthesia.
When my husband, an orthopaedic surgeon went to Philadelphia in the United States for training, I took my children along with him. There, I developed an interest in anti-ageing medicine and received my training and certification from the American Board of Anti-Aging and Regenerative Medicine.
Q: In terms of sales and marketing, how do you reach your customers, and what works?
A: There’s no cookie-cutter approach to marketing, especially when it comes to aesthetics. Everyone has a different concern, some may be pigmentation issues, some may have issues with cellulite and others may just be looking to enhance their appearance or do something so that they can slow down the process of ageing.
Besides investing in the main stream media like magazines and going online, we also focus a lot on partnerships and collaborations. And this works very well for us cos it’s more targeted and more intimate.
One of the key reasons, patients come to Prive is because I’m very comfortable with needles. Needles to me are like scissors to a hair stylist.
Q: What is your best-selling product/service?
A: Our bread and butter will still be facial contouring services using botulinum toxins and fillers. One of the key reasons, patients come to Prive is because I’m very comfortable with needles.
Needles to me are like scissors to a hair stylist. I also like to think that I’ve got a good sense of aesthetics, in terms of knowing almost intuitively what might be best for my patients. These are qualities that are reassuring to patients because they need to know that the doctor is confident of what she is doing and in return they can then entrust their faces to her.
I do see more patients who are also looking to do skin tightening treatments and this has become more popular because it’s non-invasive, no downtime and results can be seen in a few months and last up to 2 years.
Q: Where do you see the future of your business?
We definitely see a huge potential of growth in Singapore as aesthetic procedures are more widely accepted. As a result of today’s technological advancements, aesthetic procedures are becoming more accessible and affordable for the mass consumer market and helping to drive growth. We are also looking to expand regionally to be able to help more people, young and old, look and feel their best at every stage of their lives.
As a result of today’s technological advancements, aesthetic procedures are becoming more accessible and affordable for the mass consumer market and helping to drive growth.
Q: Tell us about your Number 1 business challenge?
A: Starting out on your own is never easy. The biggest thing is learning how to trust in God and in choosing to do what is honourable and ethical. With increasing competition in the aesthetics industry, many focus on the aesthetic aspect of business and not the medicine part.
We have turned away patients who are not of legal age but yet want to do a treatment which requires a guardian consent. We also need to constantly educate patients when they ask why some clinics charge less than others.
Here are some tips:
a) Doctor’s credentials – the practitioner has to have extensive hands-on training, are kept updated to the latest techniques and technology and who understands the side effects and knows how to control them in a safe and skilled manner.
b) Quality of the products – there are many imitation products that are readily available. Make sure the doctor you go to use only those that are FDA-approved.
c) Value for money – clinics charging less may sometimes mean that they are not giving you the full dosage and may dilute it, which means you may not get the best optimum results that you want Having said that, I am also very lucky to have a very supportive spouse and partner and we pulled through the toughest times together.