Reward the Customers that Reward You: A Look Into Loyalty Programs
byWhen companies realise the indispensable quality of customer loyalty, they open their businesses to a number of potential payoffs (increase…
Business
How I have grown my PR agency start-up from 0 to 22 clients in three years
bySally Maier-Yip, founder and managing director of a young PR agency start-up of 11K Consulting gives tips in winning her clients over the past…
Top 6 Digital Marketing Trends Of 2017
byLet’s take a look back at the top 6 digital marketing trends for 2017. Hopefully, this post gives you a…
3 Tips On Marketing Your Brand To The Next Level
byWith so many competing brands, image is everything in today’s business. Consumers want to feel connected to a brand and…
E-Commerce Fundamentals: Handling Order Returns and Exchanges
byE-commerce is booming, there is no doubt about it and people are starting to sit up and take notice. Like…
31 Hong Kong Women Entrepreneurs Share Their Advice On How To Start A Business.
byStarting a business is a challenge for anybody but for women in Hong Kong there are unique challenges and opportunities….
Bringing Business Giants to Singapore: Q&A with Andrada Borda, Marketing Manager of Brand Minds Europe & Asia
byAndrada Borda ‘s journey in advertising involved working with big accounts in Romania and Europe, from a vast diversity of…
10 Reasons Your Google Adwords Campaigns are Underperforming
byYou have been running your Adwords campaign for a while now. Your budget is dwindling, but the numbers are just…
12 Years In Mortgage Advisory: Q&A with Ally Yang, Head of Mortgage at HugMortgage
byWith 12 years of experience in mortgage advisory in Singapore, she is especially familiar with the ‘ins-and-outs’ of the entire…
Bringing Together Start-Ups, Investors and Techies: Q&A with Recia Lee of Slush
bySlush has grown from a 300 person assembly to a world-renowned event, now spreading globally. The philosophy behind Slush has…