A Salesforce survey showed that just half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive customer journey. Jackie Yeo, founder of Amber Creative, Co-Founder of LadyBoss Asia, gives you insights on the Digital Marketing Sales Funnel.
Do you have a website but struggle to find customers to your site or get of your visitors to buy anything? There are so many factors where the conversion or sales process might fall flat that it’s hard to identify where the problem lies.
The Digital Marketing Sales Funnel
We introduce the digital marketing sales funnel, a methodical, structured way to view, plan and measure your digital marketing efforts. The sales funnel can be split into 4 primary stages, which are 1. Awareness, 2. Interest, 3. Decision and 4. Action (AIDA).
People are just coming to learn about your service and visiting your website for the first time. Traffic sources can come from search engines, advertisements, social media, referrals and more. At this point of time, the prospects may have just become aware of a problem which they have.
Primary Tools: Content marketing, Social Media, Paid Advertisements, SEO/SEM, Public Relations
Goal: Generates as many leads as possible from various traffic sources
Your website should be designed to encourage visitors to convert to become subscribers, convert or even buy directly.
The visitors are now going through your website and looking for more information. They may also be actively looking for solutions to their problems. Your website should be designed to encourage visitors to convert to become subscribers, convert or even buy directly. Hooks like e-books, guides, newsletter are all useful in helping conversions. Social media marketing if done correctly, can not only generate leads but continue to pick their interests and get them to sign up through the social media itself.
Primary Tools: Landing Pages, E-books, Newsletter, Free Tools, Case Studies, Retargeting
Goal: Capture their interest enough such that they are willing to follow you on social media or join your email list and turn them into a prospect.
Now, the prospects are highly interested and deciding whether your products/solutions is the right one. They’re looking at your product/service pages, evaluation different packages and options, FAQs, looking for trust signs and more.
Primary Tools: Sales Pages, Free Consultation, Trust Signs, Promotions, Free Trials, Demos, Email Marketing
Goal: Remove all purchasing friction so they begin adding the products/services to the cart or provide contact details for you to follow up. The prospect becomes a sales opportunity to follow up with quotation in general.
Close the opportunity and convert your prospects into clients.
This is the where the customer either clicks on the purchase button or signs the quotation/contract to begin the work. If it’s a purchase, there can be a follow up with a referral, leave a review or even future sale.
Primary Tools: Payment System, Shopping Cart, Reviews and Referrals, Limited Trial Period
Goals: Close the opportunity and convert your prospects into clients.
The customer journey doesn’t actually end for most businesses at Action. In fact, it is usually just the beginning of a long fruitful journey between the client and you where they can become your brand ambassadors, refer business and even build more sales opportunities. We will cover those in future articles.
This article was originally published on Amber Creative.