Why Organic Skincare? Hear it from these women entrepreneurs who created their own line of organic skincare

Why Organic Skincare? Hear it from these women entrepreneurs who created their own line of organic skincare.

Pernilla Ronnberg, Founder of Estelle & Thild

When I founded Estelle & Thild it was important for me that our products were high-performance, gave great results and were certified organic. This is something that I was missing from the skincare category ten years ago.

Why is organic skin care only starting to become a trend in recent years?

The organic skincare market has grown tremendously over the last 5-10 years. We see it as a continuation of the organic food movement and consumers’ focus on living a healthy lifestyle.

Consumers are becoming more conscious and interested in what they eat and what products they put on their bodies. They want to know more about the ingredients that are in their beauty products and look to brands that are transparent. More and more brands are joining us in the category which helps to build awareness, along with fans that help advocate for clean beauty.

Organic skincare brands, like us, are also focusing more on the efficacy and innovation parts of product development that puts organic beauty in competition with conventional beauty products. And, consumers no longer need to go to a separate store to find organic products – they are right where they want them – at Sephora. We really do think that this “trend” is here to stay.

Does organic skincare perform better than non-organic skin care?

When I founded Estelle & Thild it was important for me that our products were high-performance, gave great results and were certified organic. This is something that I was missing from the skincare category ten years ago.

Managing to develop innovative organic skincare is something I am very proud of.

We do not want consumers to have to compromise on organic or results. Innovation is what drives the category, so that we can compete with conventional brands.

Do you think that organic skin care will replace non-organic skin care in 10 years’ time?

For the sake of our planet I really do hope so. But as with all consumer goods products, changing people’s mind-sets take time.

But in 10 years time I hope that we have come a long way in making the switch from conventional beauty products to clean, organic beauty.

Jene Roestorf, Founder of Luxe Botanics

Words such as Pure. Natural. Organic. Green. Clean. Chemical-free bring comfort and reassurance, and because many of these terms are unregulated, unfortunately they can be overused by brands to their distinct advantage.

There’s been a lot of discussion on what exactly is natural and organic and those lots of companies that are greenwashing. What is Greenwashing?

“Greenwashing” is the term used when we believe a company is environmentally responsible or that its products are truly “all-natural” when in fact that may not be the case.

Words such as Pure. Natural. Organic. Green. Clean. Chemical-free bring comfort and reassurance, and because many of these terms are unregulated, unfortunately they can be overused by brands to their distinct advantage.

“Organic” simply means that an ingredient was grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms or radiation. In other words, the plant or animal was grown as close as possible to its natural state, just as if it was in the wild.

At Luxe Botanics, our core botanicals are organically certified or wild-harvested, which is the practice of harvesting plants from their natural, or “wild” habitat, untainted by chemicals wherever they may be found in nature.

“Natural” is a slightly trickier one as even a few drops of low-quality botanical oil to an otherwise preservative filled formula can be called natural.

On top of that, personal-care products are often not tested or regulated to see if the manufacturer has in fact included the ingredients they claim it contains, so “natural” loses its relevance.

The good news is that if you lack confidence about where ingredients are sourced or how safe they are, you can always switch to a brand that offers total, 100% transparency, and is willing to answer questions about how they craft their formulas. Feel free to ask us questions anytime at Luxe Botanics!

Why are consumers willing to pay $80 for a cleanser as compared to a drugstore one that is $20?

Consumers are becoming increasingly educated about ingredients in their skin care. They are curious about their origins, questioning the impact on health and the environment, which is why we’re seeing them gravitate more towards authentic, true-to-nature skin care.

While going clean comes at a premium (because fresh botanical ingredients are perishable and delicate, and sourcing ingredients from organic farms like our urban farm in the US, are produced in smaller batches), as consumers are becoming increasingly wellness conscious, they are willing to invest in brands that are aligned with health from within and which express their own humanistic values joining forces for a good cause.

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This article was written by the LadyBoss team. Want to be a contributor? Drop us an email at editor@ladyboss.asia

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