In today’s competitive marketplace, having robust online strategies can help business to keep ahead of competition.
The best digital tools for effective online marketing is using the correct techniques for SEO. Search engines are governed by complex algorithms and it takes a lot of effort to convince Google Bots that your website deserves a first page ranking.
Here are 3 proven tips to boost your website ranking:
Keywords are the most important steps in Internet Marketing. Equivalent to business feasibility study or research before you actually start a business. It is the fundamental of Search Engine Optimization (SEO) and determines your ROI and profitability.
Try using Keyword Analysis tools, for example Market Samurai and Long Tail Pro which assist you to locate suitable keywords for your products or services.
Well-thought keywords are also recommended. You will benefit from more qualified traffic and sales by skillfully incorporating into search engine keywords. The potential customers able to find your services in unpaid algorithmic search result faster and quicker.
Your website will be recognized by major search engines faster, keeping you away from automatically being placed at the bottom of the page.
You will benefit from more qualified traffic and sales by skillfully incorporating into search engine keywords. The potential customers able to find your services in unpaid algorithmic search result faster and quicker.
Good content is king. Increase your online exposure and improve visibility when your website falls on first page and easily for customers search the services you offer.
You need to upgrade your content regularly to uphold your first page status as the result will increase the sales dramatically by generating hot sales leads from highly targeted website traffic.
The websites with good, original and quality content will do best. When people search online, they are essentially looking for answer to a question. Good content in a page or post that answer the questions.
Provide solutions for others and your content will be shared and linked to organically.
There are 2 ways to understand if your content is useful:
- Check your analytics and time user spend on a page. A user will stay longer on the page if the content is good
- The contents are shares in various social media platforms. This is actually a very good way to determine what user’s want and what type of content to provide in your website.
Having fresh content is an incentive for users to come back and Google bots to visit and crawl your website more often. Combined quality content development and promotion, will help gain likes and social mentions in a natural way
Google Bots are attracted to new content.
It shows search engines that your sites is updated regularly and adds keywords to your site and gives social a place to source content
Having fresh content is an incentive for users to come back and Google bots to visit and crawl your website more often.
Providing links to internal and external pages also provide search engines with additional relevancy signals.
While having excessive number of links can be overwhelming. Presenting a few indicates that a page may be a hub of quality information.
Internal linking is a very important factor for SEO but still many owners are not using it correctly.
The rules of thumb for internal links are:
- Ensure the links are useful both for the user and easy to understand by search engines
- Link related articles together either by using keyword anchor text or by using the full article title
- Do not use terms like “click here” or “[……] for internal linking
- Do not make links for search engines only. An internal link should help the user navigate the site better.