Snack Attack: Q&A with Robin & Roslyn of Made Real, a healthy snack subscription service

According to Nielsen, global snack sales totaled USD$374 billion annually. Consumer trend shows that snacks as meal replacements are a growing opportunity for businesses. The same study found that female tend to snack more than our male counterparts.

We spoke to the LadyBosses behind Made Real – a company focused on healthy snacks with the overarching vision of promoting a healthy and happy lifestyle.

Depending on your nutritional needs, health aspirations and dietary preferences, the healthy lifestyle you have been working on can be a reality.

As undergraduates and entrepreneurs, both Robin and Roslyn started Made Real for consumers to nibble guilt-free with customized healthy snacks. Depending on your nutritional needs, health aspirations and dietary preferences, the healthy lifestyle you have been working on can be a reality.

Review of Made Real’s Box
Review of Made Real box by Liyana

Made Real Stars 4.5

My box came delivered to the office, and came right on time. The ordering process was very smooth.

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Inside the box, was a personalised message with my name, together with the contents of the box, explaining exactly what the contents were, based on the survey I had done earlier regarding my food preferences.

I really appreciated the detail and customisation that went into the box! So far, so good, but the real test was – how do the snacks taste?

My box contained 6 packets of healthy snacks – based on my food preferences. The snacks selected for me were Kachang Puteh 2.0, Ginger Pili Nuts, Eastern Trail Mix, Almond Rocky Road, Sun Salutations, and Pecan Coco Paleo Granola.

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All of the snacks were absolutely delicious, but my 3 favourites were Sun Salutations, which contained chia seeds and lemon oil, both high in anti-oxidants which help to protect the body from damage by harmful molecules. Ginger Pili Nuts were also my favourite as they tasted great, and yet gave me energy as pili nuts is lauded as a superfood.

I also loved the Almond Rocky Road as it packed a lot of flavour. The Almond Rocky Road snack came with cacao nibs, crunchy chips made out of cacao. The mix of cranberries and almond really complemented the snack, and made it extremely tasty – even addictive.

The Made Real Subscription box is an excellent service for LadyBosses, busy people, and also pregnant women who are prone to snacking, but only want to feed their bodies and babies with the good stuff.

I was thoroughly impressed and rate Made Real’s Box … a 4.5 out of 5.

LadyBoss caught up with the co-founders to learn about their story and sowing the seeds for the future growth.

We serve the busy urban millennials who want to eat healthy, but don’t have the time and energy to seek out the healthy food they need.

Q: Tell us about Made Real – how long you’ve been doing it and who your customers are?

A: Made Real has been running as a healthy snack box subscription for about a year and a half now. We serve the busy urban millennials who want to eat healthy, but don’t have the time and energy to seek out the healthy food they need.

Q: How has Made Real grown since it was first started? How many customers/subscribers do you have?

A: Made Real has grown very much organically since it was first founded. We’ve always believed that if we delivered a good product, and solved an actual problem for our customers, the growth would come naturally. Today, we ship out around 145kg of snacks every month.

Q: How issues such as eating disorders and body confidence spurred you with the idea of Made Real?

A: Made Real started originally as a community of people who came to together to lend support to those who have suffered or were victims of an eating disorder. Overtime our community grew and we needed a more sustainable way of spreading our message.

The name came about because we saw our movement as one that was bringing light to eating disorders as a real issue that real people faced. We also wanted to provide real solutions, through promoting proper nutrition and balanced diets.

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We’ve always believed that if we delivered a good product, and solved an actual problem for our customers, the growth would come naturally

Q: How do you balance between being an undergraduate and entrepreneur?

A: It’s easier than what most people think it to be. Simply because we love what we do!

Q: Being a young and vibrant startup, tell us one business challenge and one advantage?

A: One challenge would definitely be the lack of a strong business network to tap into. However, this is challenge can be overcome by putting ourselves out there, to go out of our way to meet people and ask for help. And this is the advantage of being young, people are always willing to help if we ask.

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Q: What can snack enthusiast look forward to with Made Real?

A: We’ve been making a lot of progress here at Made Real, we are looking at a new and exciting user experience. Health and fitness enthusiasts can look forward to more customization in the products to meet their individual needs, as well as a wider range of products.

Q: In terms of sales and marketing, how do you reach your customers, and what works?

A: We realized that offline engagement works best for us. People want to see and taste the product. Most of all, people want to hear the story behind the brand and the principles we stand by in producing our products.

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Q: Talking about going nuts, what is your best-selling product?

A: Our best-selling product would be our Sun Salutations nut mix!

Ingredients: Lemon oil, almond, chia seeds, pumpkin seeds, sunflower seeds, himalayan rock salt, agave nectar.

Chia seeds and lemon oil are both high in antioxidants, which protects the body from damage by harmful molecules. This superfood cluster is high protein and good fats, allowing you to sneak in more vitamins & minerals in a small handful!

We sell healthy snacks, but we are so much more.

Q: Where do you see the future of your business?

A: A very central belief when pondering this question is that Made Real is not a healthy snack company. We sell healthy snacks, but we are so much more. We want to be the company that changes the way people get and live healthy. And we see that we can do this with technology.

Start snacking, visit Made Real now!

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