Women all over the world are rising up to claim their rightful places in business and leadership. The number of women entrepreneurs is fast increasing thanks to affirmative actions and support networks that concentrate on women. That being said, women still need to do more in order to grow their influence in previously male dominated circles such as entrepreneurship. Much of business nowadays is done online and having knowledge on how to brand yourself and push your products through online channels such as blogs and ecommerce sites can open a whole new frontier for you.
Blogging is not a preserve of the wealthy and famous, but rather a platform open to anyone who wants to interact with the world and have their brand broadcasted to their target markets. If you have never done it before, starting a blog in 2016 should be on your to do list because there are lots of benefits you can enjoy out of it.
- A blog can give you some decent income if you do it correctly even if on a part time basis.
- A successful blog will certainly give you recognition in your respective niche
- Blogging is fun and an exciting way to share your ideas with other people of like mind
- If you run a business, blogging can give you a much cheaper way of advertising your merchandise or services to your market.
In light of the above, you may be wondering what it takes to start a successful blog. Well, you are not alone because the blogosphere has over 170 million blogs representing wishes, aspirations, ambitions, and creativity of millions of bloggers around the globe. That notwithstanding, you can succeed even if you start small and below are some steps to lead you down the road of success.
Decide What You Want to Blog On
You don’t just wake up one day and start blogging. You should first identify the niche you want to blog in. It is not necessarily your expertise in a particular field that dictates what you should blog on. You can succeed blogging on any niche as long as your passion is into it. You can blog on:
- Health and nutrition
- Internet marketing
- Sports etc.
Picking a Domain Name
A domain name is basically your identity and address on the web. Web users can be redirected to your site through search engine results. The domain name must be descriptive and unique so that it can send a message to your audience on what your blog is about. You can also decide to use your own name as a domain. In case the domain name you want is unavailable, you can tweak by adding a few letters or hyphens.
The domain also comes with extension such as .com, .net and .org. people are familiar with .com more than the rest but .org is good if you are blogging as an organization.
Look For a Webhost
This is the platform that will house your domain. No matter how unique and outstanding your domain name is, having a host that is not up to standard can make your site’s loading speed annoyingly slow and turn off your visitors. The following are some of the factors to look at when choosing a host.
- The space they assign you on the server
- The plan or packages they have and their pricing
- The quality of customer support and channels of communication such as chats, phone, and email
- The interactivity and ease of use of their host software particularly the control panel
Vodien, Hostgator, Name Cheap and Wild West are some of the host solutions providers as well as domain name vendors.
Setting Up Your Blog
Once you have picked your domain name and paid for your hosting package, you can now log in to your control panel account and install your blog. The best blogging software is WordPress. In case you find it technical to do the installation, the customer support team of your host can help you.
Choose Your Theme
A blog theme is more or less like the skin of your site. There are special blogging themes as well as customized themes. For a starter, it is recommended that you go for the themes that are available on WordPress at a small fee. However, there are also free themes that you can start with and develop slowly before you look for a theme developer to help you come up with a customized theme.
Once your blog is up and running, you will need to come up with a content strategy that will help you determine the frequency of posting, the timing, the type of content that you generate, and how you will be sharing it on the web so that other users can also peep into your blog, read and share to their circles.
For a blog to pick up, it may take quite some time but don’t be worried because as long as you are following the rules and serving the needs of your audience, it will soon gain popularity. If you think this is a helpful guide, please like and share with a friend.